How exactly can Medium drive traffic to your website?

Medium is a popular online publishing platform where users can share their stories, ideas, and perspectives on a variety of topics. While Medium can be a great platform for writers to share their content and engage with readers, it can also be an effective way to drive traffic to your website. In this blog post, we will explore how exactly Medium can drive traffic to your website and offer some tips on how to get the most out of the platform.

Medium's built-in audience

One of the most significant benefits of publishing on Medium is that it already has a large built-in audience. Medium has over 60 million monthly active users, and many of them come to the platform to discover new content and engage with writers. By publishing on Medium, you can tap into this audience and potentially drive traffic to your website.

To make the most of this built-in audience, it's important to write high-quality, engaging content that resonates with readers. By doing so, you increase the chances of your content being shared, recommended, and featured by Medium, which can expose your writing to an even wider audience.

Medium's distribution channels

In addition to its built-in audience, Medium offers several distribution channels that can help drive traffic to your website. These channels include:

a) Personal profile

When you create a Medium account, you also get a personal profile where you can showcase your writing and connect with other writers and readers. By including a link to your website in your profile, you make it easy for readers to visit your site and learn more about you and your work.

b) Medium's partner program

Medium's partner program is a way for writers to earn money for their writing based on how much engagement their content receives. To participate in the program, you must publish your content on Medium and opt-in to the program. As part of the program, Medium will distribute your content to its members-only section, which can drive additional traffic to your website.

c) Medium publications

Medium has a variety of publications, or online magazines, that curate and publish content on specific topics. By contributing to these publications, you can tap into their existing audience and potentially drive traffic to your website. To find relevant publications to contribute to, search for topics related to your niche and see which publications come up.

SEO benefits

Another way that Medium can drive traffic to your website is through SEO benefits. When you publish on Medium, your content is indexed by search engines like Google, which means it can show up in search results. By including relevant keywords and optimizing your content for search engines, you can increase the chances of your content showing up in search results and driving traffic to your website.

To optimize your Medium content for search engines, consider doing the following

a) Use relevant keywords

Include relevant keywords in your title, subtitle, and throughout your article. Be sure to use them naturally and avoid keyword stuffing, which can hurt your SEO.

b) Optimize your meta description

The meta description is the snippet of text that appears below the title in search results. Write a compelling meta description that accurately describes your content and includes relevant keywords.

c) Use tags

The medium allows you to add tags to your content, which can help categorize your content and make it easier for readers to find. Choose relevant tags that accurately describe your content and use them consistently.

Social sharing

Finally, Medium can drive traffic to your website through social sharing. When you publish on Medium, readers can share your content on social media platforms like Twitter, Facebook, and LinkedIn. By encouraging readers to share your content and including social sharing buttons on your website, you can increase the chances of your content being shared and potentially driving traffic to your website.